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Feature Overview :: Value of the WinSell Web Solution :: Examples of WinSell Web :: Feature Details Value of the WinSell Web Solution
There
are many low end web shopping basket kits and services available for establishing
e-commerce on the web. They range from $50 to several hundred dollars
(plus hosting fees).
The question is, if one of these can be had for $50, why is the WinSell
Web piece worth substantially more?
The
answer is that these systems are not linked in any way to an active POS/Invoicing or
Inventory Control and Order Fulfillment database.
The
coding to connect them is very complex and involves many many lines of
HTML in either ASP pages or in CGI scripts. Custom coding of this sort
can literally cost in the many tens of thousands of dollars. Off the
shelf prices for a higher end inventory control system usually cost more
than $50,000 and there are very few of them around.
This
is one of the major competitive advantages of WinSell Web.
Why
is a web basket linked to an inventory database good?
An
unlinked shopping basket sends emails to the store and all of the email data must be
re-entered into the local POS or whatever fulfillment system that exists
in the store warehouse. This is laborious and error prone. If you start
getting more that 10 or 20 orders per day, the cost of the $50 basket
suddenly starts approaching the annual salary of the person doing the
data entry.
Further,
an unlinked basket must have its part number definitions copied from the
store database to a web database or to an html code page. This can also
be very time consuming if you have more than 20 or 30 parts. Many
industrial marketers may have 10,000 or more line items of parts.
Another clerical personal?
WinSell
Web pulls all of its parts information straight out of the WinSell Pro
In-Store Inventory Control system database. There is only one database
for both the WEB and the POS. Further, the pictures for the parts on the
web can be stored on the same hard drive as the POS database to which
they are linked. Changes and updates thus become very easy to perform
and manage.
Add
to the number of parts is the need to change prices and run sales or
promotions, and you are beginning to see some very labor intensive
requirements that are once again error prone.
Finally,
if you are marketing to repeat customers with special pricing, you need
to be able to specify the pricing structure for each customer for each
part or group of parts. If you have 3,000 customers and 10,000 parts,
you clearly get an unmanageable clerical nightmare with a cheap web
basket. No amount of clerical help could run such a system.
The
WinSell system extends the complex customer price management system from
the in-store POS to the WEB shopping basket. A customer can log in, and
once logged in, the prices shown on the website can be his own specific
prices that have been negotiated with the store that is running WinSell
Pro / WinSell Web.
He
can even review the status of the orders he has placed.
This
gives the store the capability to do Business to Customer (B2C) and
Business to Business (B2B) WEB selling with targeted pricing for
INDIVIDUAL customers.
This
is the huge VALUE advantage WinSell Web has over the competition.
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